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Full consumer identity graph vs. company enrichment. Broader data, transparent pricing, platform independence.
See how a dedicated consumer data platform compares to company enrichment tools.
| Feature | Exact Match | Clearbit |
|---|---|---|
| Primary Focus | Full consumer identity & intelligence | Company and contact enrichment |
| Consumer Profiles | 250M+ verified U.S. consumer profiles | Business contact enrichment focus |
| Data Clusters | 47,000+ behavioral & demographic clusters | Company attributes and firmographics |
| Identity Resolution | 94%+ match rate, consumer-focused | Email-to-company matching |
| Standalone Platform | Independent platform with full UI | Now part of HubSpot ecosystem |
| Pricing Transparency | Published pay-as-you-go pricing | Contact sales for pricing |
| Consumer Behavioral Data | Purchase intent, lifestyle, interests | Limited to professional context |
| Site Visitor ID | Identifies up to 25% of anonymous visitors | Company-level reveal (not individual) |
| Real-Time Enrichment API | RESTful API for consumer data | Real-time enrichment API for company data |
| HubSpot Integration | API-based integration available | Native HubSpot integration |
When you need consumer data beyond company enrichment.
Clearbit enriches company and professional data. Exact Match delivers full consumer profiles with 47,000+ attributes including demographics, psychographics, and behavioral data.
Since Clearbit became part of HubSpot, its standalone capabilities have shifted. Exact Match is an independent platform that works with any CRM or marketing stack.
No need to contact sales for a quote. Exact Match publishes transparent, pay-as-you-go pricing starting at $0.02 per record with no contracts required.
Exact Match
Full consumer identity graph with 250M+ profiles and 47,000+ attributes spanning demographics, psychographics, purchase behavior, lifestyle interests, and life events.
Clearbit
Clearbit focuses on company and professional enrichment: company size, industry, technology stack, job title, and seniority. Consumer behavioral data is limited.
Exact Match
Consumer identity resolution that connects fragmented data across devices, channels, and touchpoints. Designed to build a complete picture of individual consumers.
Clearbit
Email-to-company matching and reverse IP lookup for company identification. Optimized for B2B contexts rather than individual consumer identification.
Exact Match
Fully independent platform with its own dashboard, API, and integrations. Works with any CRM, ESP, or marketing platform your team uses.
Clearbit
Clearbit is now integrated into the HubSpot ecosystem. While APIs still exist, the product direction is increasingly tied to HubSpot workflows and data models.
Exact Match
Published, transparent pricing starting at $0.02 per record. Pay only for what you use with no contracts, minimums, or hidden fees.
Clearbit
Clearbit pricing is not publicly listed. Teams typically need to contact sales for custom quotes. Pricing may be bundled with HubSpot plans.
Transparent pricing you can plan around.
Adding consumer intelligence to your stack is fast and non-disruptive.
Download your current enriched contact data from Clearbit or HubSpot.
Upload to Clean ID to append consumer-grade attributes your enrichment is missing.
Use our API to integrate with your existing CRM and marketing platforms.
Unlock consumer behavioral data and audience building that enrichment alone cannot provide.
Pricing and feature information based on publicly available information as of 2026. Clearbit is a trademark of HubSpot, Inc. This comparison is provided for informational purposes only. We encourage you to verify current pricing and capabilities directly with each provider.
Get a free data sample and see the depth of consumer data Exact Match provides.