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Combine precision audience building with predictive modeling to know who your customers are, what they want, and where to find more of them.
Audience intelligence goes beyond basic targeting. It combines rich consumer data with predictive analytics to give you a complete understanding of who your audience is, how they behave, what they are likely to do next, and where to find more people just like them.
Instead of guessing which segments to target, audience intelligence lets you make data-driven decisions backed by 250M+ consumer profiles and machine learning models trained on billions of behavioral signals.
Intelligence Engine
Data Layer
250M+ profiles, 47K+ attributes
Analytics Layer
Segmentation, profiling, scoring
Prediction Layer
ML models, propensity, LTV
Activation Layer
Export to any channel or platform
Two products combine to deliver intelligence no single tool can match.
Defines and builds your audience from 250M+ profiles with 47,000+ targeting attributes. The data foundation for every intelligence insight.
Learn moreLayers predictive models on top of your audience data. Scores every consumer on propensity, churn risk, LTV, and next-best-product.
Learn moreBuild hyper-targeted audiences using 47,000+ attributes, then score them with predictive models to prioritize the highest-value prospects.
Quantify your total addressable market with precision. Know exactly how many consumers match your ideal customer profile across the U.S.
Understand who your competitors are reaching. Analyze audience overlap, find underserved segments, and identify opportunities they are missing.
See the full demographic, behavioral, and interest breakdown of any audience segment.
Score every consumer on propensity to buy, churn risk, lifetime value, and next-best-product.
Compare audience segments side by side. Identify what makes your best customers different.
Surface hidden patterns in your audience data that reveal new targeting opportunities.
Find millions of new prospects who look, act, and spend like your best existing customers.
Export intelligence-driven audiences to any channel: email, direct mail, programmatic, CRM.
“Audience ID and Predict ID together completely changed how we approach campaign planning. We went from broad demographic targeting to precision segments scored by propensity. Our ROAS improved by 3.2x in the first quarter.”
Amanda Torres
VP of Growth, NovaBrand Co.
See audience intelligence in action with a free data sample, or book a demo to explore how it fits your marketing strategy.