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Same quality consumer data. Fraction of the price. Zero contracts.
An honest look at how the two platforms stack up across the features that matter most to consumer data teams.
| Feature | Exact Match | ZoomInfo |
|---|---|---|
| Starting Price | Pay-as-you-go from $0.02/record | Annual contracts starting ~$15,000+/yr |
| Contract Requirements | No contracts — cancel anytime | Annual commitment required |
| Consumer Profiles | 250M+ verified U.S. consumer profiles | 200M+ consumer contacts |
| Data Clusters | 47,000+ behavioral & demographic clusters | Broad firmographic + technographic data |
| Identity Resolution | 94%+ match rate with real-time graph | Strong B2B matching, consumer varies |
| API Access | RESTful API included on all plans | API available on higher-tier plans |
| Setup Time | Self-serve — live in under 5 minutes | Sales-led onboarding, typically weeks |
| Free Trial / Sample | Free data sample, no credit card | Demo available, limited free access |
| Support | Dedicated support on all plans | Tiered support, premium costs extra |
| B2B Data | Consumer-focused — not a B2B tool | Industry-leading B2B database |
Here is what we hear most from teams that have made the move.
Teams switching from ZoomInfo typically save thousands per year while maintaining comparable consumer data quality. No annual lock-in means you only pay for what you use.
Skip the multi-week onboarding process. Sign up, access the API or dashboard, and start pulling consumer profiles immediately with self-serve tools.
While ZoomInfo excels at B2B, Exact Match was purpose-built for consumer intelligence — 47,000+ clusters, behavioral data, and identity resolution designed for B2C marketing.
Exact Match
Exact Match offers transparent, pay-as-you-go pricing starting at $0.02 per record with no annual contracts, no minimums, and no hidden fees. Scale up or down as your needs change.
ZoomInfo
ZoomInfo typically requires annual contracts starting around $15,000 per year, with pricing that scales based on seats, credits, and add-on features. Negotiation is common.
Exact Match
Purpose-built for consumer intelligence with 250M+ U.S. profiles across 47,000+ behavioral and demographic clusters. Every record includes identity resolution, contact data, and marketing-ready attributes.
ZoomInfo
ZoomInfo is primarily a B2B data platform with strong company and professional contact data. Consumer data is available but is not the primary focus of the platform.
Exact Match
Real-time identity graph with a 94%+ match rate that connects fragmented consumer data across devices, channels, and touchpoints into unified profiles.
ZoomInfo
Offers identity-based matching primarily optimized for B2B use cases. Consumer identity resolution capabilities are more limited compared to dedicated consumer platforms.
Exact Match
Self-serve setup with live-in-five-minutes onboarding. Dedicated support is included on all plans — no premium tier required to get help when you need it.
ZoomInfo
Sales-led onboarding process that can take days to weeks. Support quality often depends on your contract tier, with premium support available at additional cost.
A clearer picture of what you can expect to pay.
Migrating from ZoomInfo is straightforward. Here is how teams typically make the switch.
Download your current audience lists from ZoomInfo in CSV format.
Use Clean ID to match, verify, and enrich your existing lists in minutes.
Connect to the same CRMs and platforms you already use via our API or native integrations.
Begin pulling new consumer audiences and enriching data — with zero downtime.
Pricing and feature information based on publicly available information as of 2026. ZoomInfo is a registered trademark of ZoomInfo Technologies LLC. This comparison is provided for informational purposes only. We encourage you to verify current pricing and capabilities directly with each provider.
Get a free data sample and compare the quality side by side. No credit card, no sales call, no commitment.